2017 Produce Plus Results

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The 2017 Produce Plus season was the most successful so far! With Produce Plus, eligible DC residents can get up to $20 per week to spend on fresh fruits and vegetables at participating DC Farmers’ Markets. In 2017, customers spent $759,785 in Produce Plus on fresh fruits and vegetables! Produce Plus aims to increase access to fresh produce and help support community investment in farmers’ markets in areas of the city with high poverty rates. To better reach these program goals, there were several changes to the Produce Plus Program between 2016 and 2017.

Program Changes:

  1. Produce Plus distribution was limited to areas of the city that have the highest concentration of eligible residents

  2. DC Greens expanded the Market Champions program. This year we hired 21 Produce Plus customers to support outreach for the program and help welcome customers to farmers’ markets.

  3. Within our volunteer program, the Farmers’ Market Brigade, DC Greens identified a group of Volunteer Leaders to oversee distribution of Produce Plus at markets.

The Results:

The 2017 season had very high participation from eligible DC residents.

  • 9,453 DC residents received Produce Plus checks

  • $812,745 in Produce Plus was distributed to customers

  • $759,785 was spent by customers on fresh fruits and vegetables

  • Customers most commonly pick up checks 4 times during the season

  • Produce Plus customers tend to visit a market once every two weeks after registering for the program

Produce Plus participation increased in almost every area of the city. In 2016, 7,045 DC residents used Produce Plus. In 2017, 9,453 DC residents participated. That’s a 34% increase. We are thrilled that the program reached so many more customers this year and noted that there was significant growth in Ward 7 and Ward 8.

All of these are increases compared to the 2016 season and show that there is demand for fresh fruits and vegetables among low resource DC residents.

Click here to review the full report.

The Produce Plus Program is administered by DC Greens and is funded by the Government of the District of Columbia, Department of Health, Community Health Administration

 

  The Number of Produce Plus Participants By Zip Code.  The table on the left shows how many Produce Plus customers lived in each zip code, while the map on the right shows the distribution of Produce Plus participants throughout the city. Darker blues indicate a higher number of Produce Plus customers. In 2017, 47.7% of participants were residents of Ward 7 or Ward 8.

The Number of Produce Plus Participants By Zip Code. The table on the left shows how many Produce Plus customers lived in each zip code, while the map on the right shows the distribution of Produce Plus participants throughout the city. Darker blues indicate a higher number of Produce Plus customers. In 2017, 47.7% of participants were residents of Ward 7 or Ward 8.

Kate Lee