Market Champions are Produce Plus customers who support the Produce Plus program, and farmers' markets across the city, through "in-reach" -- spreading the word by working community events, building relationships with community institutions, and sharing information with people in their networks. Each Market Champion is also paired with a farmers' market in their neighborhood where they help customers navigate Produce Plus and other food programs, collect customer feedback, provide peer nutrition education, and create a warm welcoming environment.
Market Champions are a critical part of the Produce Plus team. Each year they help distribute over 10,000 Produce Plus brochures, register hundreds of customers at community events and service sites across the city, and build community at dozens of D.C. farmers' markets.
Want to start a Market Champion program in your city? Look out for our Market Champion Manual, which will be released in the Spring of 2018.